Facebook plans to make a dramatic break with its past by rebranding the company next week and change its name, according to reports.
Facebook’s founder and chief executive, Mark Zuckerberg, is preparing to talk about the name change at a company event next week, but it could be unveiled sooner.
Facebook Inc (FB.O), under fire from regulators and lawmakers over its business practices, is planning to rebrand itself with a new name that focuses on the metaverse, the Verge reports.
The name change will be announced next week, The Verge reports, citing a source with direct knowledge of the matter.
The move would likely position the flagship app as one of many products under a parent company overseeing brands such as Instagram and WhatsApp, according to the report.
Google (GOOGL.O) adopted such a structure when it reorganized into a holding company called Alphabet in 2015.
