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Fidelity Bank’s GAIM 6 Promo Extension: A Timely Boost For Financial Inclusion And Economic Empowerment
As Nigeria looks to opening up the economy and empowering its citizens, Fidelity Bank Plc has taken a bold step to deepen financial inclusion and reward customer loyalty by extending its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo.
The extension adds three more months to the campaign and raises the total prize pool from ₦159 million to a record ₦189 million. This move, announced in September 2025, comes at a critical time when the country’s economic landscape demands innovative financial solutions and inclusive banking strategies.
The Nigerian Economy and the Imperative of Financial Inclusion
Nigeria’s economy, while resilient, faces persistent challenges including inflation, currency volatility, and limited access to formal financial services. According to the Central Bank of Nigeria (CBN), recent reforms such as exchange rate unification and bank recapitalization are aimed at stabilizing the macroeconomic environment and positioning the banking sector to support a $1 trillion economy.
The CBN’s Payment System Vision 2028 also underscores the importance of digital transformation and financial inclusion as tools for economic development.
In this context, Fidelity Bank’s GAIM 6 promo is more than a marketing campaign, it is a strategic intervention that aligns with national goals. By incentivizing savings and expanding access to banking services, the promo contributes to the broader mission of empowering underserved communities and fostering economic resilience.
World Savings Day 2025: A Global Call to Action
The extension of GAIM 6 coincides with the upcoming World Savings Day on October 31, 2025. Celebrated annually, this global observance promotes the importance of saving as a pathway to financial security and economic stability. Fidelity Bank’s decision to extend GAIM 6 during this period amplifies the theme of the 2025 World Savings Day – “This is not a savings account”, encouraging Nigerians to cultivate smart financial habits and leverage digital banking platforms for long-term growth.
Speaking to journalists, Osita Ede, Divisional Head of Product Development at Fidelity Bank, emphasized the bank’s commitment to listening to its customers. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.
GAIM 6 vs. Other Savings Promos: What Sets It Apart
While several Nigerian banks run savings promotions, GAIM 6 distinguishes itself through its scale, inclusivity, and strategic design. The campaign targets a wide demographic, including NYSC corps members, women, children, and market clusters—segments often excluded from formal banking. Winners are selected through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and fairness.
Unlike promos that focus solely on high-value deposits, GAIM 6 allows participation with deposits as low as ₦2,000. This democratizes access and encourages participation from low-income earners. Moreover, the campaign integrates financial advisory support through the Fidelity SME Hub, helping winners make informed decisions about their rewards.
How GAIM 6 Works
GAIM 6 is designed to be simple, accessible, and rewarding. Customers can participate by opening a Fidelity Savings Account via the bank’s mobile app, website, USSD (77001#), or at any branch. Each ₦5,000 deposit earns an entry ticket into the monthly and grand draws. The final draw will award ₦2 million to the second runner-up, ₦5 million to the first runner-up, and ₦10 million to the grand prize winner.
The campaign also includes targeted draws aligned with national events such as Workers’ Day, Children’s Day, and Independence Day. These draws are complemented by regional activations, campus storms, and market outreach programs that drive engagement and account openings.
A Millionaire Christmas: Transforming Lives Through GAIM 6
With over ₦47 million still available in upcoming draws – ₦30 million in monthly draws and ₦17 million in the grand draw, Fidelity Bank is poised to create a wave of new millionaires just in time for the festive season. In the 7th and 8th monthly draws alone, 20 customers received ₦1 million each. These life-changing rewards not only boost individual financial security but also stimulate local economies through increased spending and investment.
“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million Naira is a life-changing amount, and we encourage them to make the most of it,” Ede noted.
The bank’s financial advisory services at the SME Hub further enhance the impact of these rewards, guiding recipients on how to grow their winnings through smart investments and business development.
A Strategic Win for Fidelity Bank and Nigeria
The extension of GAIM 6 is a testament to Fidelity Bank’s responsiveness, innovation, and commitment to customer-centric banking. By aligning the promo with national economic goals and global observances like World Savings Day, the bank reinforces its role as a catalyst for financial empowerment.
As the campaign enters its final phase, Nigerians have a unique opportunity to save, win, and transform their financial futures by simply inculcating a healthy savings habit.

L – R: Direct Sales Executive, Fidelity Bank Plc, Adegboyega Ademokunwa; GAIM 6 Eight Monthly draw Winner, Innocent Okoro Orji; Branch Leader, Fidelity Bank Plc, Gbagada, Chinwe Umez-Eronini; and Product Manager, Savings, Fidelity Bank Plc, at the GAIM 6 prize presentation ceremony held at Gbagada Building Materials market in Lagos recently.
News
Oyo 2027: Adelabu Quits As Power Minister To Focus On Guber Race
The Minister of Power, Adebayo Adelabu has formally resigned from his position in the Federal Government to pursue his governorship ambition in Oyo State.
In a resignation letter dated April 22, 2026, and addressed to the President, Adelabu stated that his resignation will take effect on April 30, 2026, to enable him to focus on his governorship ambition in Oyo State.
The letter, routed through the Office of the Secretary to the Government of the Federation, stated that he was stepping down with “a deep sense of honour and profound gratitude.”
He wrote, “I write with a deep sense of honour and profound gratitude to formally tender my resignation as the Honourable Minister of Power of the Federal Republic of Nigeria. This resignation is to take effect on 30th April 2026, in order to allow sufficient time for a smooth and orderly handover of responsibilities.”
Adelabu thanked the President for the opportunity to serve, describing his appointment as a privilege.
He said, “Your Excellency, I remain sincerely grateful for the privilege and confidence you reposed in me by appointing me to serve our great nation in this capacity.
“It has been a rare honour to contribute to national development under your leadership and to play a role in advancing reforms in the power sector—one of the most critical foundations of Nigeria’s industrial growth and economic transformation.”
The former minister said his resignation was to enable him focus fully on his governorship ambition in Oyo State, citing provisions of the amended electoral law.
He added, “My decision to step down is informed by my intention to focus fully on my gubernatorial ambition in Oyo State. This aspiration, which dates back to 2016 during my service as Deputy Governor of the Central Bank of Nigeria, ultimately led to my voluntary resignation from the Central Bank in 2018 in order to pursue the same goal.”
“In line with the provisions of the Amended Electoral Act 2026, which preclude political office holders from contesting elections, I consider it both appropriate and necessary to resign at this time.”
Adelabu’s exit marks a major political development ahead of the next electoral cycle, particularly in Oyo State, where he is expected to contest the governorship election.
News
Wale Edun, Musa Dangiwa Resigned Voluntarily, Not Sacked – Presidency
The Presidency has clarified that Wale Edun (former Finance Minister) and Ahmed Musa Dangiwa (former Housing Minister) voluntarily resigned from their positions and were not sacked by President Tinubu.
In a statement released this evening April 22, presidential media aide, Bayo Onanuga, said that contrary to public opinions, Wale Edun resigned on health grounds while Dangiwa also tendered his resignation and thanked the President for the opportunity given him to serve in the Federal Executive Council.
Onanuga stated that Edun, who clocked 70 on Monday and has battled recent ill health, fittingly submitted his resignation letter on his birthday, thanking the President for the opportunity to serve Nigeria.
“It has been a pleasure and privilege to serve your administration and the Renewed Hope Agenda, Under your leadership, Nigeria has emerged stronger, more resilient and more internationally respected. I wish you and the administration every success in the future” he wrote
Onanuga stated that on Tuesday, before the Office of the Secretary of the Government of the Federation announced his departure from the Cabinet, Edun paid a valedictory visit to the President at the Villa and held an hour-long discussion with the president and then left to focus on his private businesses.
The presidential aide stated that President Tinubu has expressed deep appreciation to Edun and Dangiwa for their dedicated service and significant contributions to the administration’s economic reform programme and wished them continued success in their future endeavours.
‘’In the same vein, the President has urged the new Minister of Finance, Taiwo Oyedele, to consolidate ongoing reforms and advance the administration’s fiscal and economic objectives with renewed focus, discipline, and innovation.
President Tinubu will shortly send the ministerial nominee for housing, Muttaqha Rabe Darma, also from Katsina, like Dangiwa, to the Senate for confirmation” the statement concluded
News
Unity Bank, Experts Advocate Green Investment, Climate Innovation To Drive Economic Resilience
Nigeria’s retail lender, Unity Bank Plc, alongside leading climate innovation experts, has called for increased investment in the green economy and the adoption of frontier technologies as critical pathways to driving economic resilience and reducing the impact of climate change on vulnerable populations across Africa.
The call was made during a thought-provoking webinar hosted by the Bank to commemorate this year’s Earth Day, themed “The True Cost of Climate Change and Who Pays?”. Climate experts and stakeholders convened to examine the human, economic, and institutional costs of climate change, while spotlighting practical solutions to address its growing impact.
In his opening remarks, Unity Bank’s Head of Strategy and Innovation, Ibukun Coker, emphasised the urgency of addressing climate risks from both a societal and business perspective.
He said: “Climate change is no longer a distant or abstract challenge. It is an existential threat with direct consequences for individuals, businesses, and economies. At Unity Bank, we recognise the role institutions must play in incorporating sustainability in project financing, supporting businesses and promoting solutions that build resilience in communities where we operate.”
The webinar featured Chinwe Udo-Davis, Founder and CEO of Instollar, and Oluwatosin Ajide, Programme Manager at the Nigeria Climate Innovation Centre, both of whom provided insights into the drivers of climate change and the pathways to mitigation and adaptation.
Speaking during the session, Udo-Davis highlighted the disproportionate burden which climate change places on underserved communities and the need for inclusive solutions.
“The true cost of climate change is not evenly distributed. Communities with the least resources are often the most affected, whether through energy poverty, environmental degradation, or limited access to sustainable alternatives. Addressing this imbalance requires intentional investment in clean energy solutions that are both accessible and scalable.”
Ajide underscored the importance of coordinated, system-wide approaches in tackling climate challenges, particularly through innovation and policy alignment.
“Climate change is fundamentally a structural problem, and its solution requires a paradigm shift: from innovation and policy to financing and implementation. Stakeholders must work collaboratively to drive solutions that are sustainable and inclusive.”
The session also explored emerging opportunities in climate technology, renewable energy, and ecosystem financing, reinforcing the role of innovation and cross-sector collaboration in building long-term resilience.
By hosting the webinar, Unity Bank continues to demonstrate its commitment to advancing sustainability-focused dialogue and supporting initiatives that promote responsible growth and environmental stewardship.
The initiative underscores the Bank’s broader strategic focus on environmental sustainability as well as its commitment to financial inclusion.
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