Business
How To Start A Blog: Tips To Make Yours Successful And Profitable
Focus on your niche
If you haven’t already chosen a blog topic, thinking about your hobbies, passions and personal experiences is a good starting point.
Pamela Rae-Welsh, the creative director at the online visibility specialist Worsley Creative, says: “With so much online content, you’ll need to carve out a unique purpose that your blog will serve. For example, rather than creating a general cooking and recipe blog, consider a specific niche, such as Italian-inspired vegetarian cooking.”
Whatever your subject, also think about what you are hoping to achieve to refine your blog’s aim. For example, that might be to help people, make them laugh or teach them something.
Choose your blog name
Once you have decided on your subject, you need a blog name. Bear in mind that your blog and domain name should be the same, and ideally one that will stand out from the crowd.
It could be relevant to your subject but it doesn’t have to be. Lynn Beattie, a personal finance expert and the founder of Mrs MummyPenny, says: “You simply need it to be as short as possible, and memorable, so it could be a specific word, phrase or play on words.” You could spark some ideas by using the Google keyword planner and the Wordtracker keyword tool to search for the terms you might write about.

However, make sure your name isn’t already taken, so search across web domains and social media. You can search and buy your domain through different registrars such as GoDaddy and 123 Reg. See if you can buy the .com and .co.uk extensions.
Pick your platform
You will also need to pick a blogging platform that you will use to design and write your blogposts and publish online. There are several to choose from, including WordPress, Typepad, Blogger and Tumblr.
WordPress claims to be the world’s most popular platform, and is great for beginners who are looking for a simple site that enables them to build a blog within minutes. There are plenty of YouTube tutorials that can help you get set up. You can then work on personalising your blog.

Design your blog
Choosing your design theme is important because first impressions count. Francesca Henry favours WordPress for her money-saving blog the Money Fox. She says: “You can buy some beautiful and functional themes from about £50 to £150, and get free plug-ins that help you do loads of things such as create a standalone homepage.”
A simple theme is usually best, while making your blog as user-friendly as possible, including a call to action to let your readers know where they can find you, with links to Twitter and Instagram, for example. You could also get a professional logo designed to complete your brand, or work on one yourself.
Find your audience
Georgina Durrant runs the SEN Resources Blog, which is for parents and teachers of children with special educational needs and disabilities. “The blog now has more than 30,000 social media followers but it took a lot of regular, consistent posting of blogposts on my site, as well as posts on social media, and a lot more work than I initially expected to get there,” she says.
“You don’t get very far just sharing links. It’s about building a community around the blog. My following increased when I joined in and started conversations on social media. The readership of my blog kept on increasing as the community grew.”

Add other channels
There will be people who prefer to listen or watch rather than read, so you could add a YouTube channel or podcast to your blog. Marie Brown, a blogger at Beyond the Kitchen Table, which builds websites for small businesses, also has a podcast called the Website Coach. She says: “A podcast is a great way to market your blog, and featuring as a guest on other people’s podcasts is another option.”
She matches her podcast and blog topics. “You can either use the podcast transcript as the basis of the blog or, as I do, write the blogpost and use this as the outline for the podcast episode. I link the blogpost in the show notes to the podcast episode,” she says.
Keep building your blog
You will want to focus on getting your brand known, producing content and sharing your expertise before potentially turning a profit. Networking to build up backlinks will ultimately help you to monetise your blog, too.
Rae-Welsh says: “Google is looking for unique, relevant and trustworthy content to rank in the search engines – the more you add relevant and quality content, the more traffic you will get, which will give you more opportunity to monetise.”
There are free tools such as Google Search Console or Google Analytics that will help you create content that will be seen by search engines. “But it’s worth investing in learning SEO [search engine optimisation] properly if you want to make your blog a success,” Rae-Welsh adds.
Make a profit
There are various ways to make money from your blog. For example, firms that are relevant to your blog’s subject may want to buy some space and advertise their services using a box or banner. You may also want to consider approaching a particular brand to collaborate and produce a specific campaign on a subject you are passionate about.
You will need to ensure you make it clear that the post is sponsored
Alternatively, there is affiliate marketing, where links are placed into your posts or on your page that direct readers to a website selling something. You will earn a commission on any sales. You can find companies looking to place affiliate links on sites such as Tradedoubler and Amazon Associates.
Beattie adds: “There are so many other ways a blogger can make money, such as writing for brands, product sales, public speaking and social media advertising. The key is getting a well-diversified income stream.”
Business
IWD: Fidelity Bank Signs MoU with Partners, Launch ‘Give Her Power’ Initiative to Empower Nigerian Women
Fidelity Bank Plc has reaffirmed its commitment to advancing women’s economic empowerment with the signing of strategic Memoranda of Understanding (MoU) with partner organisations at the launch of the bank’s “Give Her Power” initiative, a programme designed to equip Nigerian women with practical skills, tools, mentorship, and financial knowledge.
The partnerships, formalised as part of activities commemorating the 2026 International Women’s Day, bring together a diverse network of stakeholders: LUSH Hair, Barbergirl Academy School of Barbering, Dee ‘n’ Ell the Shoe Architect, Inter-Bau Foundation, IVM Innoson, National Credit Guarantee Company (NCGC) and One Universe.
The collaboration is anchored on the Bank’s HerFidelity Apprenticeship Programme, a structured platform created to provide vocational training, business support, and sustainable enterprise opportunities for women across multiple sectors.
Speaking during the event, Managing Director and Chief Executive Officer, Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe, highlighted that the bank’s ‘HerFidelity’ initiative reflects Fidelity Bank’s continued commitment to creating opportunities that empower women to achieve financial independence and build sustainable businesses.

L-R: Chief Executive Officer, Innoson Kiara Academy, Endi Ezengwa; Commissioner for Women Affairs and Poverty Alleviation, Lagos State, Bolaji Cecilia Dada; Managing Director/Chief Executive Officer, Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe; and Commissioner for Commerce, Cooperatives, Trade and Investment, Lagos State, Folashade Ambrose-Medebem; during the signing of Memorandum of Understanding (MoU) at the launch of “Give Her Power” initiative as part of the 2026 International Women’s Day (IWD) activities at the Fidelity Bank Head Office in Lagos, recently.
“At Fidelity Bank, we strongly believe that empowering women is not only a social responsibility but also a powerful economic strategy. Through the ‘Give Her Power’ initiative and the HerFidelity Apprenticeship Programme, we are providing women with practical tools, vocational skills and financial knowledge that will enable them to move from effort to earnings and from hustle to sustainable enterprise.”
She explained that the programme will deliver a range of interventions throughout the month of March, including the distribution of 1,000 sewing and grinding machines to support women-led microbusinesses, as well as vocational training in automobile mechanics, interior decoration, barbing, hair making, and shoe making.
Other components of the initiative include professional headshot sessions to strengthen women’s personal and professional brands, mentorship engagements with leading female entrepreneurs, and hands-on skill acquisition training in areas such as makeup artistry, nail care, and traditional headgear tying.
Dr. Onyeali-Ikpe also noted that empowering women economically has ripple effects that extend beyond individual beneficiaries.
“When women are empowered economically, the impact extends far beyond individuals. It strengthens families, grows businesses, and uplifts entire communities. Research suggests that advancing women could add up to $12 trillion to global GDP. This reinforces the need to deliberately create platforms that support women to build sustainable businesses and strengthen their economic independence,” she added.
Applauding the bank’s initiative, the Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs. Folashade Ambrose-Medebem, commended Fidelity Bank for its leadership in promoting entrepreneurship and supporting women across the nation.
“This initiative strongly aligns with the Lagos State Government’s commitment to building an inclusive economy where women have access to skills, mentorship and financial opportunities they need to thrive”, Ambrose-Medebem stated.
Her words, “Women remain key drivers of commerce and enterprise across Lagos, from traditional markets to emerging digital sectors. This initiative by Fidelity Bank has ensured that we stayed true to the promoting and supporting women”.
Also speaking at the event, the Lagos State Commissioner for Women Affairs and Poverty Alleviation, Mrs. Bolaji Cecilia Dada, praised Fidelity Bank for championing financial inclusion and economic independence for women.
“Empowering women economically is one of the most effective ways to reduce poverty and strengthen communities. We commend Fidelity Bank for this forward-thinking initiative and for demonstrating how collaboration between the private sector and government can create meaningful opportunities for women across the state,” she said.
Representatives of the partner organisations also expressed appreciation to Fidelity Bank for the collaboration, noting that the partnership will play a significant role in expanding vocational training opportunities and strengthening entrepreneurship among women.
The Give Her Power initiative is expected to empower hundreds of women through skill development, mentorship, and startup support, while reinforcing the role of women as key contributors to Nigeria’s economic growth.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
Business
Union Bank’s Union Cares Initiative Celebrates Academic Excellence at Pacelli School for the Visually Impaired Graduation
Union Bank of Nigeria proudly participated in the graduation ceremony of the Pacelli School for the Visually and Partially Sighted on 23 July 2025, honouring the resilience and academic achievements of visually impaired students.
The event, held on the school premises, highlighted the importance of inclusivity and determination in education.
As a 108-year-old institution committed to social responsibility, Union Bank’s involvement reflects its enduring support for Persons With Disabilities (PWD) and its dedication to fostering equitable access to education.
The Bank’s Chief Brand and Marketing Officer, Olufunmilola Aluko, expressed her admiration for the graduating students:
“Union Bank proudly stands as a champion of inclusiveness and equitable representation. Through our UnionCares corporate social responsibility initiative, we are committed to supporting vulnerable and underrepresented communities.
We celebrate the incredible achievements of these students and reaffirm our dedication to empowering them to reach their full potential.”
UnionCares is Union Bank’s CSR Arm focused on creating sustainable social impact in key areas, including:
• Support for Vulnerable Groups: Empowering persons with disabilities and other marginalised communities through inclusive initiatives.
• Education and Skill Development: Facilitating access to education and practical skills that promote self-reliance and opportunity.
• Community Well-Being: Enhancing the overall quality of life of communities through health, education, and social welfare projects.
Union Bank remains honoured to collaborate with institutions dedicated to uplifting less-recognised members of society. The Bank remains dedicated to championing initiatives that inspire positive change, and foster a more inclusive, enlightened community across Nigeria.
Business
Fidelity Bank ED, Kevin Ugwuoke Takes Over As President Of Risk Managers Association
Kevin Ugwuoke, Executive Director and Chief Risk Officer of Fidelity Bank Plc, has formally assumed office as President of the Chartered Risk Management Institute of Nigeria (CRMI).
His leadership promises a reform-focused era anchored on policy advocacy, ethical standards, and digital innovation to deepen risk governance across sectors in the country.
Speaking during the presidential handover ceremony in Lagos over the weekend, Ugwuoke — who also doubles as acting President of the Federation of African Risk Management Associations (FARMA) — described his election as “a call to action.”
He pledged to reposition CRMI as a thought leader and institutional partner in shaping the future of risk management in Nigeria’s national development.
“Our mission is more than just certification; it’s about strengthening the culture of risk governance across sectors. We will collaborate with regulators, raise awareness, and provide practical tools to help organizations embed risk discipline at all levels.”
Ugwuoke outlined a five-pronged strategy to guide his administration: strengthening professional education and certification; deepening policy and regulatory engagement; accelerating digital transformation; integrating ESG and climate risk into corporate strategies; and mentoring the next generation of risk practitioners.
He explained that CRMI will align its initiatives with key policy institutions — including the Nigerian Economic Summit Group, the National Assembly, and sub-national governments — to help embed robust risk frameworks into economic development plans.
“We must integrate risk thinking into how we plan, govern, and invest. We will advocate for more inclusive regulations to empower small and medium enterprises, improve macroeconomic stability, and foster institutional resilience.”
Ugwuoke also announced plans to revise the Institute’s curriculum, introduce specialized certifications to reflect emerging risks, and implement a new National Risk Observatory to provide real-time risk data to both the public and private sectors.
“Digital innovation will be central to how CRMI operates going forward. We are automating our backend, delivering more virtual training, and employing technology to scale our impact across the country and beyond.”
In his remarks, the outgoing President of CRMI, Ezekiel Oseni, challenged the new leadership to consolidate on the achievements made under his tenure — from securing chartered status and strengthening partnerships to gaining greater international recognition — and take the Institute to the next level.
Also speaking on the occasion, Chukwuma Nweke, deputy managing director of United Bank for Africa (UBA), delivering a goodwill message on behalf of Group Managing Director, Oliver Alawuba, described Ugwuoke as a worthy successor. “As Professor Oseni hands over the baton to Kevin Ugwuoke — a well-respected leader in the risk management ecosystem — we are assured CRMI is poised for greater achievements under his watch.”
Nweke stressed that growing economic uncertainties — from inflation and exchange rate volatility to growing debt — underscore the need for a more strategic view of risk. “Risk must be recognized not as a compliance obligation or a cost center but as a key enabler of resiliency and growth. Institutions that embed risk into their strategies will absorb shocks more effectively, unlock value, and inspire investor confidence.”
As part of the day’s ceremonies, 11 distinguished practitioners were conferred with the Fellow of Chartered Risk Manager (FCRMI) award, while 21 new members were formally inducted as Chartered Risk Managers (CRM).
Furthermore, a new Governing Council was inaugurated to oversee the affairs of the Institute for the 2025–2027 term, marking a decisive step forward in institutional renewal and policy direction.

L-R: Registrar/Chief Executive, Chartered Risk Management Institute of Nigeria (CRMI), Victor Olannye; Divisional Head, Risk Management Securities and Exchange Commission (SEC), Grace Abioye; Immediate Past President, CRMI, Ezekiel Oseni; President, CRMI and Executive Director/Chief Risk Officer, Fidelity Bank Plc, Kevin Ugwuoke; Director, Enterprise Risk Management, Nigeria Deposit Insurance Corporation (NDIC), Amal Haruna; and Rep. Keynote speaker, Deputy Group Management Director, United Bank of Africa (UBA), Chukwuma Nweke; at the CRMI Conferment Handover/Sent-Forth ceremony, held in Lagos recently.
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