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Step Out In Comfy And Stylish Bubu



Bubu styles are the ultimate in comfort and style. They look casual yet elegant in a number of vibrant fabrics, colours, and patterns that you will love their versality.

Bubu’s are long flowing loose form-fitting outfits. The splendour of this outfit is that it could help hide some flaws like bulging stomach, big hips and flab’s around the mid riff.

These comfy styles are made various fabrics such as chiffon, Ankara, lace, tye and dye, silk, floral print among others. They also come in different necklines and sleeves. Your choice of fabric and embellishment depends on your style and personal taste.

Bubu could be with or without embroidery or embellishments depending on the fabric. Fabrics with too much patterns or that is too busy do not need any form of embellishment.
For special occasions, beautiful embellishments or embroidery are added to the outfit to add glamour to the outfit especially on chiffon and other supple fabrics. Also, some women opt for simple boubou in beautiful fabrics without embroidery.

Bubu without embroidery are perfect for wearing and entertaining guests or simply lounging at home. They can also be worn to casual outings and even to the office on Friday harmonized with accessories.

Some women wear pants underneath instead of a slip especially at home or when going to the mall or somewhere within the neighbourhood. However, intricately designed bubu are appropriate for church, special events, birthday parties as well as wedding for a sophisticated look. All you need is to complete your look with complementing shoe and bag.

So, slip into one and enjoy the freedom of a comfy bubu. You can also make them your go-to piece for easy comfort and style.









Flaunt You Feminity In Pointy – Toe Stiletto Pumps




Pointy-toe Stiletto pumps are always a flawless way to add sophistication to any outfit.

Pointy-toe stiletto pumps or pointes as they are also called are a basic shoe type that should be in every woman’s wardrobe. This shoe style got their name from the shape of the front view which looks like the tip of an arrow.

In most shoes styles, the higher the heel the sexier the shoe becomes. However, with the pointy-toe pump, due to its slim silhouette, this shoe has proven to be sexy regardless of its height.

The amazing things about pointy-toe pumps is that they can be worn with just about any kind of outfit and you will standout. They look stylish and add a bit of height and class to any outfit you wear it with.

They make the wearer look taller, leaner, sophisticated and more graceful. The heels are at least two inches high, but many are four inches or more. They also come in various exciting colours, designs and materials as well.

The misconception some women have about pointy-toes is that they are uncomfortable because of the shape of the front as they tend to squeeze your toes a little. But, this only happens when it’s not your size. To enjoy the comfort of pointy-toe stilettos pumps, you should wear your appropriate size.

They are the ultimate high heels; they can be worn to parties, office and other formal events with outfits ranging from trouser suits, skirt and top, jeans, dresses amongst others.

So celebrate your feminity and look stunning in pointy-toe Stiletto pumps.

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Why You Should Fold And Not Scrunch Your Sleeves




Folding your sleeves offers a more polished, comfortable, and versatile look compared to scrunching.

It’s a simple yet effective way to enhance your appearance and maintain a professional image in various settings.

Sometimes, you want to look more casual, relaxed and comfortable in your long sleeve shirt after a day’s work or simply because the weather is extremely hot. When this happens, many men hurriedly roll up their sleeves, hence, scrunching it up.

Well, this will not make you look stylish but shabby. For a stylish look, you should carefully roll up your sleeves, so that you don’t scrunch it up. Folding your sleeves carefully, minimise scrunching.

So, begin by carefully folding your cuff back at the seam, laying it flat all the way around your sleeve. Continue to roll back evenly, using the cuff’s width as a guide, until you reach your desired length. Also, if you decide to layer your shirt under a jacket, fold your cuff back at the seam, then fold the new double layered cuff in half. Roll that band of fabric once or twice more, stopping just before the elbow.

Folding your sleeves rather than scrunching them offers several benefits in terms of aesthetics, comfort, and practicality:

 Neat Appearance: Folding your sleeves provides a cleaner and more polished look compared to scrunching. It gives a deliberate, intentional appearance rather than appearing unkempt.

 Better Fit: Folding allows you to adjust the length of your sleeves more precisely. You can fold them to the desired length, ensuring they stay in place throughout the day without constant readjustment.

 Comfort: Neatly folded sleeves tend to be more comfortable than scrunching, which can create uneven pressure points or bunching that may become uncomfortable over time, especially if you are wearing a long-sleeved shirt for an extended period.

 Professionalism: In professional settings, neatly folded sleeves are generally more acceptable and can help you maintain a polished appearance, especially in environments where appearance matters, such as client meetings or formal events.

 Versatility: Depending on the occasion, you can adjust the length of the fold to suit your style preferences or the formality of the situation. This flexibility allows you to adapt your look effortlessly.

 Durability: Folding your sleeves tends to preserve the fabric better over time compared to scrunching, which can cause creases and wrinkles that may be difficult to remove, particularly if the fabric is prone to wrinkling.

In summary, whether it is because of the hot weather or simply a question of what you want, simply roll up your sleeve and don’t scrunch them.

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Deola Sagoe: Exiting her father’s company, Elizade Motors, to building a global fashion brand




The first black woman to ever present a collection at AltaRoma, Rome’s celebrated fashion week in 2004 and the first Nigerian to have her own stand-alone show at the New York Fashion Week in September 2014, Deola Sagoe has earned her right to every accolade she is described with, in the global fashion industry.

Her attention to detail, ability to handle a diverse range of fabrics and her ingenuity are only a tip of the larger picture of Nigeria’s foremost ‘fashionpreneur’.

Adeola Ade-Ojo was born in August 1966, the first child of Chief Micheal Ade-Ojo, and Mrs. Elizabeth Wuraola Ade-Ojo. It was literally a family of entrepreneurs as her parents founded the Elizade Group, which would later be run by her brother.

From business to fashion business

Deola studied Business Administration at the University of Miami in Florida, the United States and returned in 1987 after her graduation to start a Masters in Finance and Management at the University of Lagos. While she was at it, her father encouraged her to join the family business when she completes her studies.

Having received proper business training in Administration, Finance and Management, the family business would be the logical place to start out.

Deola had no issues with joining the business, but she had already developed an appreciation for fashion. She opted instead to join her mother’s small tailoring business which was focused majorly on producing traditional embroidered menswear.

Deola was interested in taking the business which had become a major fashion label of its own, to new marketplaces. The compromise she reached with her father was that she would still work for the Elizade Group while pursuing her fashion interest with her mother’s business.

She would later say; “I didn’t choose fashion, it chose me. Fashion was my destiny”.

Deola’s fashion designing career, thus, began in 1988. She wanted to expand the label’s repertoire to include more contemporary designs for the ever-developing, cosmopolitan high-brow society.

Deola would focus on bringing a range of distinct cultures to life with African hand-woven materials, thus renewing almost-lost traditional African techniques.

Describing her style, Deola says; “African designers face so many challenges, producing collections and working hard to rise above the manufacturing infrastructure problems. For me, it’s about rising to the challenge and I think it’s made me a better designer. I feel I produce more intelligent clothing as a result.I try to fuse African cultural style with a modern approach to design. I love the dynamism of creating modernity out of something that is steeped in history. I think it’s what gives my collection such a cultural mix.”

She featured in and produced costumes for “October 1” the monumental film on Nigeria’s independence directed by Kunle Afolayan in 2015: and earned for herself the Multichoice-Africa Magic Viewer’s Choice Award for Best Costume Designer.

The Sagoe brand is taking the lead in African haute couture fashion. Her designs have such appeal that Deola Sagoe now services a clientele of notable personalities across the world. In 2010, the Deola Sagoe brand was recognized as a ‘Super Brand’ and received the Super Brand’s Certificate of Excellence in Fashion Design and Label category.

Sagoe also partnered with her daughters in 2011 to found their own label, which focuses on servicing the younger, more price-conscious consumer with uniquely designed casual wears and dresses.

She is not just another successful Nigerian entrepreneur but has placed Nigeria on the global fashion map. The glamorous flagship store and headquarters on Victoria Island was opened in 2008 and is home to the brand’s offices, showrooms and production facilities.

Recognitions for Deola Sagoe collections

A goldfish has no hiding place and so it did not take forever for Deola Sagoe to catch international attention. From being the MNET Face of Africa in 1998, Deola Sagoe was nominated by the influential US Vogue Editor, Andre Leon Tally and won the MNET Anglo Gold African Design Award (New York) in the year 2000.

She was also selected as one of four designers from Africa to show their work at New York Fashion Week in 2000.

What stood the Sagoe designs out is that she was the only one to showcase designs using authentic African fabrics from antiquity, but incorporated into contemporary designs. Once the recognition started, it had no stop.

In 2001, Deola Sagoe was rated number 37 on the African Almanac scale of 100 most influential Africans in the world.

She became the first black woman to ever present a collection at AltaRoma, Rome’s celebrated fashion week in 2004 and the first Nigerian to have her own stand-alone show at the New York Fashion Week in September 2014.

Again she received recognition of the Platinum Quality Award for her superior clothing at the 10th International Star Awards in Paris in 2007. One short year after, she received the International Quality Award (the diamond category) of Excellence and Business prestige at the Quality Summit in New York, in 2008.

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